今日药学

2020, v.30(09) 641-643

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新媒体时代下医院药师药学科普传播能力提升
The Promotion of the Ability of the Hospital Pharmacists to Spread Pharmaceutical Science Popularization in the Era of New Media

辛莉;邱凯锋;
XIN Li;QIU Kaifeng;Department of Pharmacy,Sun Yat-Sen Menmorial Hospital,Sun Yat-Sen University;

摘要(Abstract):

目的探讨医院药学人员在新媒体时代中的价值体现,为提升药师药学服务能力,促进合理用药提供参考。方法 2018年9月在广东省各级医院开展新媒体在医院药学应用情况的问卷调查。结果本次调查涉及医院33所,回收问卷443份,结果显示68.62%的医院有通过新媒体进行药学知识传播,使用最多的是微信公众号和药学网站,主要提供药学科普(92.10%)及用药咨询服务(94.13%)。结论新媒体技术平台,是药师开展药学科普在内的药学服务的有效途径,有助于医院药师药学服务能力的进一步提升。
OBJECTIVE The value of hospital pharmacy staff in the new media era were explored,which could promote pharmacy service ability and provide reference of rational drug use for pharmacists.METHODS A questionnaire survey on the use of new media in hospital pharmacy was conducted at hospitals in Guangdong Province In September 2018.RESULTS The survey involved 33 hospitals and 443 questionnaires.The results showed that 68.62% of the hospitals had spread pharmaceutical knowledge through new media.The most-used new media were WeChat public account and pharmacy website,which mainly provided general pharmacy(92.10%) and medication consultation services(94.13%).CONCLUSION The new media technology platform is an effective way for pharmacists to carry out pharmaceutical services including pharmaceutical science popularization,which can help further enhancement of pharmaceutical service capacity of hospital pharmacists.

关键词(KeyWords): 新媒体;药学科普;能力提升;药学服务
new media;pharmaceutical science popularization;ability enhancement;pharmaceutical services

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基金项目(Foundation): 广州市科学技术协会基金项目(K2016010201076)

作者(Author): 辛莉;邱凯锋;
XIN Li;QIU Kaifeng;Department of Pharmacy,Sun Yat-Sen Menmorial Hospital,Sun Yat-Sen University;

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